Introduction 

This Privacy Policy explains how we collect, use, and disclose your personal information when you use our website, www.tafta.sa, and/or our mobile app, tafta (collectively, the "Platform"). We take your privacy seriously and are committed to protecting it. Please read this carefully to understand our practices regarding your information. By using our services, you agree to the treatment of your information in accordance with this Privacy Policy.
 

What information do we collect? 

We may collect the following information: 

• Information you provide by filling out forms on the Platform, including information provided when registering for an account, signing up for other services, posting content, or requesting other services. 
• Information you provide when entering a contest or promotion on our Platform, completing a survey or poll, providing reviews or testimonials, or submitting feedback. 
• Correspondence records when you contact us. 
• General, aggregated, and demographic non-personal information. 
• If you download or use our mobile app, we may access information about your location and mobile device, including your device identifier. 
• Details of transactions you carry out through our Platform and details of our fulfillment and delivery of goods you order. 
• Details about your computer or mobile device, including, for example, your IP address, operating system, browser type, and other data relating to your general internet usage (e.g., by using cookies, conversion tracking codes, web beacons, and similar technologies (collectively, "Cookies")). 
• Your email address and/or mobile phone number that has been provided to us by third parties who have confirmed to us that they have obtained your consent to share your email address or mobile phone number with us. 
• Any other information we deem necessary to enhance your experience using the Platform.
   
  #How will we use your information? 
  We may use your information for the following purposes: 
• To provide you with information, products, or services that you request from us or that we believe you may be interested in, where you have consented to be contacted for such purposes. 
• To provide you with services that are dependent on your location, such as advertising, search results, and other content tailored to you. 
• To fulfill our obligations arising from any contracts entered into between you and any other party using our Platform or between you and us. 
• To improve our services and provide better and more personalized services. 
• To ensure that our Platform content is presented to you in the most effective way for you and on the device you are using to access our Platform. 
• To notify you about changes to our Platform. 
• For any other purpose that we deem necessary to enhance your browsing experience on the Platform. 
• To administer incentive programs and fulfill your requests for these incentives, and/or to allow you to participate in competitions and notify you in case of winning.
   

Who may we disclose your information to? 

Our customers' information is an important part of our business. We share information only as described below and with companies that follow practices that have the same level of privacy protection as those described in this Privacy Policy: 

• Third Parties: To provide our services, we may cooperate with other companies or non-affiliated service providers (e.g., logistics companies used to deliver products to you, marketing companies, payment processors to process online transactions, etc.). These other companies may, for the purposes of fulfilling your transactions, store your information in a digital wallet to make your use of our services more efficient.
   
  You understand the importance of these companies having access to relevant information to perform their tasks. We ensure that these companies do not use your information for other purposes. We may also receive information from these companies (e.g., delivery information and updated addresses) for use (e.g., to correct our records and deliver goods you have purchased). By using the Platform, you agree to the transfer, storage, use, and disclosure of your information between our affiliates and non-affiliated service providers wherever they may be located. These companies are contractually obligated to respect the privacy of your information.
   
• Marketing and Promotions: We may also use your information to provide you with information about products and services that you may be interested in and to enhance your browsing experience on the Platform, service messages, new features and enhancements, special offers, and events that may be of interest to you.
   
  We may communicate with you through various channels, including but not limited to email, web notifications, posts, phone, app messages, WhatsApp messages, and news article push notifications.
   
  We may allow third parties to use your information, for example, we may provide information to advertisers to help them reach their target audience and to enable us to fulfill our obligations to advertisers (e.g., by displaying their ads to the target audience).
   
  In addition, to participate in some of our competitions and promotions, you may be asked to provide additional information. For example, if you win a competition, you may be asked to provide additional information, for example, to confirm your eligibility and deliver your prize. This information may be collected by us or by participating sponsors or vendors of the promotions. Please note that you should review the privacy policies of these third parties to understand how they use any information they collect.
   
• Business Transfers: In the event that our company or all of our assets are acquired, customer information will be one of the transferred assets.
   
• Protection of Our Platform and Other Sites: We disclose customer account information and other personal information when we believe disclosure is appropriate to comply with the law, enforce our agreements, investigate or respond to potential violations of our policies or security, or protect the rights, property, or safety of our users or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction purposes.
   
  Please note that our Platform may, from time to time, contain links to and from websites of our partner networks, advertisers, and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we are not responsible or liable for any such policies. Please check those policies before you submit any personal data or other information to such websites.
   

How do we store your information? 

The information we collect from you may be transferred to or stored at a data center outside of Saudi Arabia. It may also be processed by staff operating outside of Saudi Arabia who work on, among other things, fulfilling your orders, processing your payment details, and providing support services.
 
We will store your information for as long as necessary according to this Privacy Policy or as required to comply with any law. Your information may be transferred, stored, processed, and used by our affiliates and non-affiliated service providers. In addition, your payment information may be transferred and stored by our affiliates for payment processing and technical support services.
 

What security measures do we apply? 

We take appropriate technical, commercial, and organizational steps to ensure that your information is treated securely and in accordance with this Privacy Policy and the laws applicable to it. We aim to protect your information from unauthorized access, alteration, disclosure, or destruction. For example, we may use electronic encryption technology to protect your information when it is transmitted to our Platform, as well as external firewalls and server-side firewalls to help prevent unauthorized network attacks. Only employees, service providers, and agents who need to know your information will be allowed access to it to perform their jobs.
 
It is important for you to ensure that you protect your password and the device you use to access our Platform to prevent unauthorized access from others. You are solely responsible for maintaining the confidentiality of your password, such as ensuring you log out after using a shared device.
 
While we strive to protect your information, we do not guarantee the security of any information transmitted to our Platform, and you are solely responsible for the risks associated with sending any information to us.
 

How can you access and modify your information? 

You can access a wide range of information about your account and your interactions with the Platform to view the information and update it in some cases.
 
Examples of information you can easily access on the Platform: 

• Up-to-date information regarding your recent orders. 
• Personal identification information (including name, email, mobile phone number, password, correspondence, and ad personalization preferences). 
• Payment settings (including credit card information). 
• Email notification settings. 
• You can opt out of receiving marketing messages from us in the future at any time by adjusting your customer communication preferences through the unsubscribe link found in email communications. For mobile app marketing, you will need to adjust the notification settings within your mobile device's general settings.
   
  Our system places Cookies on your device when you browse or log in to the Platform to ensure a smooth and enjoyable user experience across the Platform. You can disable Cookies by changing your browser settings. However, disabling Cookies will affect how our Platform functions, and you may not be able to access or use some or all of the features of the Platform. For example, performance Cookies collect information about how you use the Platform, such as the pages and products you visit most often, which allows us to provide you with targeted and relevant options that enhance your browsing and user experience on the Platform.
   
  We may retain a copy of your information for legal compliance purposes, and specifically when you update your information, we keep a copy of the previous information for archival purposes.
   

What if we change our Privacy Policy? 

Our business is constantly changing, and our Privacy Policy may need to change accordingly. We will post the current version of this Privacy Policy on the Platform and it will be effective as of the date it is posted on the Platform or as of such other earlier date as we may specify.
 
We may send periodic reminders by email about our notices and terms, but you should check our Platform frequently to see the latest changes.
 

How can you contact us? 

If you have any questions about your information on the Platform, please contact us at [email protected] and provide a clear description of your inquiry. We will respond to and address your inquiry.